Pop Up Shop
Sorry this post is most belated! But over December I took part in a popup shop in Fashionable East London's Redchuch Street. I would describe Redchurch Street as crypto edgy. The odd bit of rubbish floats past as one walks down it and graffiti covered roller shutters abound. However, this is a somewhat of a veneer as most of the shops sell very, very expensive things. Taking this into consideration, I misjudged my stock rather: I ordered in 3 lots of screen printed sweatshirts, thinking that they would be just the thing for East London. But in reality they sold poorly (I am still trying to flog them at knockdown prices on ebay). Instead people were interested in buying my much, much more expensive jackets made from the special shu cloth. I only had samples, so I couldn't sell anything! But I did get some very positive feedback. The subsequent kickstarter campaign, through which I took orders on shu cloth jackets, went well (I ended up exceeding my target by 300%). So all in all my first retail escapade was not wholly unsuccessful.
Sorry this post is most belated! But over December I took part in a popup shop in Fashionable East London's Redchuch Street. I would describe Redchurch Street as crypto edgy. The odd bit of rubbish floats past as one walks down it and graffiti covered roller shutters abound. However, this is a somewhat of a veneer as most of the shops sell very, very expensive things. Taking this into consideration, I misjudged my stock rather: I ordered in 3 lots of screen printed sweatshirts, thinking that they would be just the thing for East London. But in reality they sold poorly (I am still trying to flog them at knockdown prices on ebay). Instead people were interested in buying my much, much more expensive jackets made from the special shu cloth. I only had samples, so I couldn't sell anything! But I did get some very positive feedback. The subsequent kickstarter campaign, through which I took orders on shu cloth jackets, went well (I ended up exceeding my target by 300%). So all in all my first retail escapade was not wholly unsuccessful.
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For the shop I had teamed up with the chocolatier, Paxton Chocolates and the knitter AnnaSöderström. Hence the chocolate sheep, which toured the surrounding streets handing out flyers and making friends. |
