North West Pakistan
The idea for Hindu Kush came after many trips to a small, but super spectacular valley in North West Pakistan called Chitral. I went first as a tourist, then as an anthropologist and film maker and finally as a businessman. I wasn't looking for business opportunities, but the quality of the woolen garments people were wearing out there and the embroidery on them got me really excited. Pretty quickly I found a supplier in Shubinak, a Pakistani company which works with and is partially owned by artisans in Chitral and now I am on the verge of launching a new label: Hindu Kush.
Image to reproduced only with the permission of Hindu Kush Ltd.
The idea for Hindu Kush came after many trips to a small, but super spectacular valley in North West Pakistan called Chitral. I went first as a tourist, then as an anthropologist and film maker and finally as a businessman. I wasn't looking for business opportunities, but the quality of the woolen garments people were wearing out there and the embroidery on them got me really excited. Pretty quickly I found a supplier in Shubinak, a Pakistani company which works with and is partially owned by artisans in Chitral and now I am on the verge of launching a new label: Hindu Kush.
